“Of the 1,057 restaurants that grew and 375 were closed in May, making Jakarta one of the cities in Asia with a very rapid culinary growth of 746. That number is fantastic. But growing up is not enough because they also have to develop and must be sustainable, “explained Vamsi Reddy, Zomato Indonesia’s Country Manager on the Zomato Skillet, Ritz-Carlton Jakarta on June 27, 2019 Zomato is aware that They are part of the culinary industry ecosystem in Indonesia, especially in Greater Jakarta, Bandung and Bali. Ensuring that restaurants can develop and compete is also a vision and mission of Zomato, which has been campaigning for food culture outside in Indonesia for 6 years. This is the main reason for Zomato to hold Zomato Skillet, which is a masterclass presented to all culinary entrepreneurs.
In this Zomato Skillet event, Zomato will Sharing the importance of maintaining the continuity of culinary business by understanding consumers. There are several stages that must be done by restaurant entrepreneurs to understand their consumers. The first thing is to create segmentation for the culinary business. Finding out the demographics of consumers (age, work, gender and geography), creates many reasons for consumers to come to your restaurant and the most important is the digital application of aspects in culinary industry.
The last aspect is one of the most important aspects, through digital culinary, entrepreneurs will understand the characteristics and behavior of their consumers easier. Starting from the way they find restaurants, dine in (enjoy food), payments to disseminate information about your restaurant.
Zomato presents reliable speakers in the culinary and banking industry for Zomato Skillet this time. Starting from Andrew Sinaga CEO of Foodizz educational platform for F&B Business, Lusiana Saleh Head of CIMB Niaga’s Digital Business – Branch and Partnership, Pushpendra Kumar GOJEK’s Vice President Monetization. Also Food influencers Bona Primatama – Jajanbeken, Windy Iwandy – Foodirectory, and Toshiko Potoboda editors of culinary media Kumparan.
Through the Zomato Skillet event, culinary entrepreneurs are expected to know more about how to understand their consumers in the digital era. Until finally they can apply it to make their business sustainable.